Lifestyle Portrait Design
When creating portraits I find it important to start simply with a conversation. Get to know your patrons and you will discover the key to their success and thus yours.
During Christmas season in 2015, we heard a something interesting and unheard of these days. When we poked our heads out the front door we discovered a group of people wandering the streets and knocking on doors where people were clearly awake. What a surprise to have Christmas caroling brought to life on your front yard. Our daughter and grandkids were visiting and as the kids had "never been in a parade" we all joined the procession. IMG_9978Singing Christmas carols in the neighborhood.
The group started at a local brew pub a few blocks away - and finished there as well. IMG_0003Finishing the Christmas carol parade at Intracoastal Brewing Co.
We'd run into the folks from time to time and chat. As we chatted more, becoming part of the group and the next Christmas adventure, I came to know the song leader better and learned more of their family business.
The family business is really a few business' that all have similar branding - including the color scheme. When asked to update their business portraits we talked further about the company, what they stand for. How they present themselves and their current branding. Since they relate all aspects of the company to the outdoors and their colors, Kelly green and pineapple yellow it seemed fitting to create portraits among these respective colors in nature. So that's what we did.
Not every patron will become a friend and not every friend will become a patron. But that conversation that begins in a line somewhere could lead to interesting opportunity.
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