Developing your brand
As Hurricane Matthew was developing it's branding plan for the region last week, I was spending the day with Gina Barca of Barca Designs at her PPA Super 1 Day "Marketing Masterclass" in Jupiter, Fla. The day was spent talking about branding. Not the cattle branding of movies and rural life.
But I do have some background in that arena as well.
Our task was to delve into the psychology, colors, terms and overall design in corporate and personal brand development. Many of the most successful large corporations such as McDonald's and Coca-Cola rely heavily on brand recognition and placement. We all took a step back and did some cutting and pasting to develop branding boards.
Much was learned and shared.
With many thanks to Gina Barca and her expertise.